I’m a thirty-something who has hit their mid-life crisis early and am making a break from the office bound 9-5 world of IT and finance into the realms of the fashion industry. Quite a leap! It’s extremely exciting to realise that you really don’t have to stay on the expected path all your life that was set down in your early twenties (if not before), but that you can work out what you really want and then go for it. Maybe I won’t make it -but I’ll have fun trying and am bound to end up somewhere different from where I started, which really is the point.

So how did I get from IT to ethical fashion?  Like many people my sense of being a small person in a big world has grown over the last few years, and I’ve become much more conscious of my impact and the people and planet around me.  I’m no eco-preacher, I’m far from perfect, but I’m slowly educating myself about how I can live in a way that I can feel better about.  One of the areas that has caused me frustration is struggling to find good looking clothes which will last more than 5 minutes and have been made with the principles I hold dear in mind - not so easy as you may think.  The more I researched and starting finding some great products and small companies out there doing great things I just wanted to spread the word and share what I had found.  Like a light bulb going on in my head, it dawned on me, here was the thing I was really passionate about that I could start a business around - all those years of searching and it snuck up on me when I wasn’t even looking!

So this will be my story of the journey, I hope to share some useful info on how to set up on your own, as well as insights into how to stay stylish and be a green goddess (or god) too.  Feel free to join in, comments are more than welcome, after all “we all sail alone, but we can travel side by side” (cheesy lyrics maybe, but it strikes a chord with me and I like it)